Reputation management is important for any business very existence. Interestingly, it is a fact that more than 80% of consumers trust your online reviews as much as personal recommendations. That is why online reputation has become a game. Edelman trust barometer shows that more than 65% of consumers trust the results of online search engines while conducting research on business. So, you need to understand first what online statistics are favorable for your business.

Reputation Management

  • Do you know that 90% of customers (2016) prefer to read reviews on social media sides or websites before they buy any product? Your whole business reputation depends on their online views about your product.
  • 67.7% of customers purchasing decision depends on your business online reviews (2015). More than half of the traffic of online viewers view your reputation statistics before buying your product.
  • We see that personal recommendations are important. But not more than online reviews. Online reviews effects 84% of customers (2016). They prefer online views over their personal recommendations.
  • Your online business reputation is the key to generate many revenues. If there is an increase of stars on the Yelp rating scale your revenue will increase from 5 to 9 % (2016).
  • The impact of the Yelp rating scale is so much that 82% of people or Yelp users visit Yelp if they want to buy a product (2013).
  • Search engine reputation is very important as 91% of online customers use them as a tool to make decisions about the product (2012).
  • Do you prefer a search engine? Almost 65 % of people around you trust the results of the search engine more than any other online or offline sources (2014).
  • Online reviews have become so important that if the results are not positive it will affect them. In the same way, 50% of US adults try to google themselves to see the results. (2012).
  • Your company should have a reputation to appear in the first ten results of the search engine. Because statistics show that 93% searcher use only first ten of result on web page (2014).
  • If you have one opposing article you will lose 22% of your business revenues (2015). If you have two negatives on the search page there is a risk that you will lose 44% of your customers. If three than 59.2% of customers or buyers will develop a negative image about you, and you will lose them (2015). If four than it is going to turn your business down because you will lose 70% of users.
  • Half of US adults google something before they start a business with someone. 45% said they if they find something negative, they will not start a business with them (2012). 56% of US adults said that they will do business because they found something positive.
  • Employers or companies also screen candidates before selecting them. Statistics show that 70% of screen candidates up to 11% by using social media.
  • If you have a good reputation online then you will not have to suffer from competition. 95% recruiters believe that if you do not stand out in your online reputation than you will have a hard completion (2015).
  • Statistics show that 75% of companies search online for job candidates (2010). It shows the importance of online recruitment.
  • Rejection also depends upon online reputation. 75% OF U.S. recruiters reject candidates due to their bad reputation (2010).
  • Statistics show that 57% of recruiters do not interview candidates who have no reputation online or who can’t be found (2017).